SEO Vs PPC : What is Good for Your Business?

SEO VS PPC Features Image

SEO Vs PPC : What is Good for Your Business?

In the world of digital marketing, two strategies stand out as key players in driving website traffic and achieving online success: 

Search Engine Optimization (SEO) and PPC advertising- watchword of the Internet! It is worth noting that the above mentioned tactics are advantageous to some extent, however the extent of the implementation depends on your needs and motives. 

In this post, you will understand the contrasts between SEO and PPC, their positives and negatives, as well as the effectiveness of exploiting both in your digital marketing strategy for your website.

What is SEO?

what is seo

Search Engine Optimization, or SEO, is the process of tuning up your website so that it is listed higher in the Search Engine Results Pages (SERPs) containing the keywords that are both relevant and related to it. 

You can maximize the free (non-paid) visitors to your site by enhancing your site’s visibility and its relevance to the search engines. In return, your improved quality of traffic will translate to more leads and conversions.

Advantages of SEO:

1. Cost-effective: Unlike, SEO is a hassle as it requires an investment of resources and time in the beginning, the continuous maintenance and optimization of your website can result in repeated benefits in future even without additional expenses on the advertising campaigns.

2. Credibility and trust: The sites that enjoy the higher position in organic index are normally evaluated as more trustworthy and credible by users. SEO that is effective allow you to position yourself as an expert in your niche and helps in developing trust with the audience that you are targeting.

3. Sustainable results: While paid search does not ensure you relevance if you quit pushing, natural SEO efforts can continue to bring visitors even when you have stopped planning search engine optimization activities. The event of eventual user overcrowding is likely and the service has potential to be a sustainable traffic source.

Disadvantages of SEO:

1. Time-consuming: SEO is all about dedication, taking your time, and perseverance. It takes so long to start seeing positive changes if you are optimizing for success, especially, in the field of competition.

2. Uncertain results: Search engine algorithms are developing in a much manner, posing a problem to foresee how your site will be ranked and positioned in SERPs. Assessing SEO return on investment may become blurred as it is difficult to quantify the performance of your SEO campaigns for calibration.

3. Competitive landscape: With millions of websites battling for ‘just’ few top-score slots on the search engine results pages, it is overwhelming if not a little bit impossible to rank high and do business better than the competitors. The companies that are considerably suppressed with the ever tight level of competition can experience difficulties to be in the top rank of search engine result page.

What is PPC?

What is PPC

PPC advertisement is referring to digital marketing strategy by which advertisers are paid a fee for each time that the ads they display is clicked. 

PPC online ads show up in the first positions of search engines (above organic pages) and on different platforms like social and display networks.

Advantages of PPC:

1. Immediate results: In contrast to SEO, which might not show substantial outcomes in the long run, PPC lead ads can produce prompt website visits. Through this, you could especially come up with quick marketing strategies in cases where you need to drive sales fast.

2. Targeted advertising: With the PPC strategy, you can choose precise keywords, option of a location, as well as very specific group of people to get your ads in front of the most suitable audience only. Due to increased level of targeting, you can connect to desired customer segment that has the highest conversion rate.

3. Measurable results: Ad networks on the PPC platforms enable you to get quick and distilled information on the effectiveness of your ads, real time. The insights drawn from this data will allow you to apply these learnings to achieve better results from your campaigns, consequently leading to a higher ROI.

Disadvantages of PPC:

1. Cost: One limitation of PPC advertising is that it brings about quick actions, and as a result, the cost of ad spend needs to be considerable. As compared to the competitiveness of your business and the keywords where you are actively bidding, the cost of PPC advertising may be skyrocket at any time.

2. Dependence on budget: Unlike SEO, the rate at which your name shows on the SERP is primarily determined by the quality and relevance of your website, but PPC advertising, on which your visibility is directly linked with your budget. When you stop buying ads, your presence recedes, hence, you will have to explore other sources of traffic such as SEO.

3. Competition: As a result of the fact that it is more and more that businesses are now using PPC advertising in order to drive enough traffic to their respective websites, the competition for the top locations of ad as aggressive as ever. This can lead to high bid price on keywords and tougher challenge for the sought ads to be noticeable amidst the crowd of other competitors.

SEO vs. PPC: Which is better for your business?

seo vs ppc

Concerning the topic of a shine too, there is not a common approach. Both of them, strategies alike, have benefits and drawbacks and as such, the best formula in your enterprise is determined by an understanding of your purposes, budgets and time frame.

Ensuring that potential customers can find your site easily, SEO is absolutely for you if you are in hunt of sustained and sustainable organic traffic that will enable your audience to develop a trust and credibility in you.
Conversely, PPC is an urgent tactic if you want fast results and though it requires a certain investment in paid advertising, it will also enable you to lure targeted visits to your website.

Also: 2024 SEO Trends You Must Adopt for Online Success


At the end, the marketing strategies should result from the combination of SEO and PPC. Harnessing the power of the holistic approach would guarantee a higher degree of visibility, draw more traffic to your website, and help you reach your marketing goals faster than you previously thought possible.
In short, Search Engine Optimization and Pay per Click are two major aspects of the digital marketing approach that can prove to be beneficial and simultaneously pose certain constraints.
Learning how these two approaches are distinct from each other and how they can actually help you realize the plan that will be result-oriented, you are perhaps able to come up with a plan that is well balanced which the main goal is to drive traffic and leads to your website.

What you need to decide is what field of marketing you want to get involved in whether it is SEO, PPC or both ?

The important thing is the everlasting review of your efforts in order to get the best outcomes for your business.
Don’t underestimate the power of strategic marketing in propelling your e-commerce business towards long-term growth and sustainability. If you’re planning to create one for your business, BharatLogic can help you.


The answer depends on your specific goals and budget. SEO is a long-term strategy that can bring in consistent, organic traffic over time. PPC is a more immediate way to drive targeted traffic to your website, but it can be costly.

If you are looking for sustainable, long-term results, SEO is the way to go. If you need quick results and have the budget to support it, PPC might be a better option.

Yes, SEO and PPC can complement each other. By using both strategies, you can maximize your online visibility and drive more traffic to your website.

You can track the success of your SEO campaigns through metrics like organic traffic, keyword rankings, and backlinks. For PPC campaigns, you can track metrics such as click-through rate, conversion rate, and return on ad spend (ROAS).